Product analytics final
Advertising A/B Test
A complete advertising experiment review that connects statistical results to a cautious product recommendation.
About the project
A complete advertising experiment review that connects statistical results to a cautious product recommendation.
Evidence & results
- Built the test plan, tracking plan, funnel analysis, confidence intervals, and reviewer-facing deliverables.
- Measured a 66.5% CTR lift and a 47.0% Cart-to-Purchase lift, while the purchase-count lift remained statistically inconclusive.
- Avoided a simplistic win: cost per purchase increased by 11.6%, so the final recommendation preserved that tradeoff.